Written by a licensed advisor

Articles

Plain-English writing on health insurance — what's changing in the market, what it costs, and what it actually means for your coverage. No jargon, no scare tactics, no spam list.

Open Enrollment · July 25, 2026 · 6 min read

2027 health insurance Open Enrollment dates and deadlines: what you need to know

Open Enrollment runs November 1, 2026 to January 15, 2027 — but the deadline that actually matters is December 15 for coverage starting January 1. The full schedule, what to review before you renew, and how to avoid a January coverage gap.

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Costs Explained · July 25, 2026 · 7 min read

Why health insurance may cost more in 2027

Preliminary ACA filings show insurers requesting a median premium increase of about 14% for 2027 — potentially a second straight year of large hikes. What's driving it, from hospital costs and GLP-1 drugs to a shrinking risk pool, and how to prepare.

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Self-Employed & Entrepreneurs · July 25, 2026 · 8 min read

Health insurance for the self-employed in 2027: a practical guide

Marketplace, off-Marketplace, COBRA, a spouse's plan or small-group coverage — plus how to estimate 1099 income for subsidies, the self-employed premium deduction, and why Bronze plans are now HSA-eligible.

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Plan Comparison · July 25, 2026 · 8 min read

ACA plans vs. private health insurance in 2027: which is better?

"Private insurance" can mean three very different things. A side-by-side comparison of ACA Marketplace, off-Marketplace and underwritten plans — pre-existing conditions, subsidies, networks — and why "PPO" doesn't tell you what a plan actually covers.

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AI & Healthcare · July 23, 2026 · 7 min read

AI should make healthcare more affordable. We are starting to see how.

Cigna projects $200M in AI-driven customer savings and 81% of physicians now use AI professionally. How AI could make healthcare more proactive and efficient — and why medical inflation could still absorb the gains.

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Insurance Basics · July 23, 2026 · 7 min read

What is health insurance? A beginner's guide to how it really works

Premiums, deductibles, copays, coinsurance, provider networks, and out-of-pocket maximums — the core concepts explained in plain English, so you can compare plans with confidence.

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Costs Explained · July 22, 2026 · 6 min read

Why is health insurance so expensive in 2026?

Marketplace premiums rose 58% and deductibles jumped $1,000 per person — the steepest single-year increase on record. What's actually driving the cost, and the number that matters more than the premium.

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Self-Employed & Entrepreneurs · July 22, 2026 · 4 min read

Nearly 1 in 4 workers feel trapped in their jobs because of health insurance

24% of U.S. workers stay in a job they want to leave just to keep their coverage — up from 16% in 2021, and 41% among those managing a chronic condition. What to review before you give notice.

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Market Analysis · July 22, 2026 · 4 min read

ACA and Medicaid disruptions are starting to reshape health care finances

Enrollment losses at UnitedHealth and Elevance, a $400 million hit at HCA, and the expiration of enhanced ACA subsidies are showing up in earnings reports — and the pressure may eventually reach people on employer plans too.

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